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Bright Beginnings

Bright Beginnings is a hospital outreach to parents of newborns, teaching them about the importance of talking, reading and singing to their infant, normal infant behaviors, techniques to calm a crying baby and the dangers of shaking a baby.

Happy mother with newborn baby in hospital

Registered nurse educators with the Bright Beginnings program deliver critical information to mothers and other caregivers of newborn babies before they are discharged from the hospital. The goal is to prevent shaken baby syndrome, and to help develop the bond between mom and baby by stressing the importance of talking, reading and singing to the baby.

The four program components are:

The Period of Purple Crying – an evidence-based infant abuse prevention program which educates parents and caregivers about normal infant crying and the dangers of shaking an infant. Education to the mom of the newborn and other caregivers is focused on normalizing infant crying, the dangers of shaking a baby, soothing skills to comfort an infant, coping skills for dealing with frustrations and passing the message on to other care providers. 

Text4baby – upon voluntarily signing up, three free text messages per week are sent to caregivers containing information such as medical needs, babies’ development, proper nutrition, etc. This information is provided based on the babies’ due dates and up to their first birthdays.

Talking is Teaching – stresses the importance of talking, reading and singing to babies as a way to enhance the child’s vocabulary. “Talking is Teaching: Talk, Read, Sing” is a multimedia campaign that is working to help parents understand that they have the power to boost their children’s vocabulary through simple actions every day – like talking about things seen on a walk, or singing songs together during bathtime. Using social media, books, videos and information from expert partners, Talking is Teaching shares fun and easy ways that parents can improve their babies’ learning.

CLICK for babies – supports the mission of The Period of Purple Crying by providing donated purple caps to newborn babies.

The Bright Beginnings program also provides a community education component that is delivered to area high schools, community organizations, and other interested groups.